Friday, June 20, 2014

LAMUDI NOW AVAILABLE ON ANDROID IN PAKISTAN

Friday, June 20, 2014


Global real estate portal Lamudi has today launched an Android app to help house hunters in Pakistan find property on the go.

The app, Lamudi: Real Estate for Sale and Rent, hosts more than 400,000 property listings from Asia, the Middle East, Latin America and Africa. The app covers 28 countries from Lamudi’s global network - including Pakistan - giving international house-hunters a free mobile platform to buy, rent or sell real estate on an Android device.

The launch of Lamudi’s Android app follows the successful roll out of the company’s iOS app in Pakistan last week. The iOS app is also currently available in Mexico, Colombia and Morocco, with more countries from the Lamudi network to be added soon.

The Lamudi apps are designed to meet the growing demand for mobile internet services in the emerging markets. The recent State of the Internet report highlighted the pace of growth for mobile in these regions. In Asia, mobile now accounts for more than a third of all internet usage.

Android remains the dominant mobile platform worldwide, according to recent figures from Statcounter. In Pakistan, Android has recently overtaken Nokia’s Series 40 as the most popular platform in the country. Android, the operating system developed by Google, now captures nearly 34 percent of the local mobile market.

Lamudi’s Co-Founder and Managing Director, Antonius Salis, said: “Android is the future of the smartphone market not just in Pakistan, but worldwide. For this reason, we have focused on rolling out the Android app to Lamudi’s 28 countries to reach the maximum number of users with our unique property platform.

The Lamudi app is a world first because of the sheer number of countries it covers in the emerging markets. So whether you are looking to invest in property in Karachi, buy a high-rise apartment in Jakarta or rent a villa in Jeddah, the Lamudi Android app helps you find your perfect property match.”

Saad Arshed, Country Manager of Lamudi.pk, said: “We had an overwhelming response to the launch of Lamudi’s iOS app last week, which just goes to show the demand that exists locally for mobile services of this kind. We are excited to now be able to bring our product to Android and to reach many more property-seekers here in Pakistan.”

Both the Android and iOS apps have customised search functions, allowing users to easily filter results by country. A key feature of the app is the match alert function, which notifies users as soon as a property that suits their needs is available in the market. Users can also create a list of favourites to bookmark properties, which can be accessed at any time and on any device.

All the listings available feature high-quality photo galleries, detailed property information, maps, and multiple contact details for property owners or agents. House-hunters can also share their favourite properties with family and friends via Facebook, Twitter or email.

 Click here to download the Lamudi Android app today!

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Tuesday, June 17, 2014

House-hunting goes mobile in Pakistan with the Lamudi app

Tuesday, June 17, 2014
Leading property portal Lamudi is going mobile, with the company today unveiling a new iPhone app for house-hunters in Pakistan.

The app, Lamudi: Real Estate for Sale and Rent, features a wide selection of agency and property listings, giving global house-hunters a free platform to find real estate on the go. From today, properties in Pakistan, Morocco, Mexico and Colombia will be featured on the app.

Listings from across Lamudi’s network of 28 countries in Asia, the Middle East, Africa and Latin America will be added in the coming weeks, giving international property-seekers a unique global platform for finding their next home.

Lamudi has designed the app in order to meet the growing demand for mobile internet services in the emerging markets, especially Pakistan. A recent survey from International Data Corporation (IDC) showed that mobile was catching up to desktop PCs as Pakistani consumers’ prefered device for accessing the web.

More than 75 percent of those surveyed by IDC said they frequently used mobile devices as well as PCs. Locally, mobile internet use has soared as the price of smartphones has fallen, while 3G internet services are being rolled out across the country.

Lamudi’s Co-Founder and Managing Director, Antonius Salis, who is in charge of product development at the company’s headquarters in Berlin said: “Mobile is the next frontier for internet platforms like Lamudi since our focus is entirely on the emerging markets, where smartphone usage is soaring.

As an increasing number of people switch online in these markets, the majority will soon be connected to the internet solely on mobile devices. Globally, mobile is on track to overtake desktop internet usage for the first time this year. This app is Lamudi’s first step towards meeting the growing demand for mobile.”

The app’s filter options have been optimised to allow users to narrow their search by country. A key feature of the app is the match alert function, which notifies users whenever a property that suits their needs hits the market. Users can create favourites lists to bookmark their preferred properties. All listings feature high-quality photo galleries, detailed property information, maps, and multiple contact details for property owners or agents. House-hunters can also share their favourite properties with friends and family via Facebook, Twitter or email.

Saad Arshed, Country Manager of Lamudi.pk, said: “It is no secret that house-hunting can be a stressful process. This app helps take the pressure out of searching for property, allowing you to look up homes for sale or rent at anytime and on any device.”

Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 28 countries, offering 400,000 property listings around the globe. In Asia, Lamudi is on track to become the region’s number one real estate marketplace, with the platform now market leader in Bangladesh and Myanmar.

Click here to download the Lamudi iOS app


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Tuesday, June 10, 2014

Naeem Zamindar Nominated CEO of the Year at the Asia Communications Awards 2014

Tuesday, June 10, 2014
Mr. Naeem Zamindar, our CEO has been nominated at the prestigious Asia Communications Awards for the “CEO of the Year” award 2014. Mr. Zamindar is the only Pakistani who has been nominated amongst an illustrious pool of 18 CEOs from the telecom sector for this award.
 

The ACA 2014 is organized by London-based industry publication Total Telecom and recognizes the remarkable triumphs achieved by CEOs of Asian telecommunications companies, highlighting their innovations in services, and industry success stories.
 

Commenting on the nomination, Mr. Zamindar said, “It is a great honor for me to be representing my country at the 2014 Asia Communication Awards. I am humbled to be counted amongst these highly accomplished individuals selected for the 'CEO of the Year' award.  We at Wateen Telecom are building a company that is anticipating the future and are positioned to become a leader of the coming technology revolution.  This nomination comes as a testament of our efforts, and would not have been possible without the hard work of each and every team member. It is their work that has helped make Wateen a truly customer-centric company. I would like to thank the entire team at Wateen Telecom for making this possible, and believe that Wateen has a long bright future ahead, as we lead Pakistan into the digital age.”

Mr. Zamindar was shortlisted for the award along with 18 other Asian telco CEOs, following a call for nominations from industry members. Winners will be determined by an industry vote and assessment by a panel of judges.

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Saturday, April 05, 2014

Infographic: Why having Disaster Recovery Plan is important?

Saturday, April 05, 2014
Included within the infographic is information regarding some different types of technology disasters that can occur, some shocking stats about the results of business downtime, and most importantly, a step-by-step process for implementing a proper recovery strategy.

Causes of Business Downtime

  • UPS-related Issues: UPS Battery Failure (55%), UPS Capacity Exceeded (46%)
  • Human-related Issues: Human Error (48%), Cyber Attack (34%)
  • Environment-related Issues: Water Incursion (32%), Weather Related (30%)
  • Equipment-related Issues: IT Equipment Failure (33%), Heat/CRAC Failure (29%), CDU/Circuit Breaker Failure (26%)

Effects of Business Downtime

  • Case Study: 93% of of companies that lose their data center for 10 days will go bankrupt within a year.
  • Case Study: 43% of companies that experience a disaster never reopen. Only 6% of those that do will survive long-term. 

Implement a Disaster Recovery Plan (DRP)
  1. Perform a Business Impact Analysis - Tier recovery data into order of importance.
  2. Perform a Risk Assessment - Identify potential points of failure.
  3. Manage Your Risks - Put solutions into place to manage your risks.

Infographic Disaster Recovery
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Monday, March 10, 2014

MUL & CGU launch a Global Executive MBA in Entrepreneurship

Monday, March 10, 2014
Minhaj University Lahore (MUL) in collaboration with Cambridge Graduate University USA (CGU) has officially launched its Global Executive MBA programme in Entrepreneurship. This program is designed for ambitious professionals with the potential and desire to enhance their career and further develop their leadership and entrepreneurship skills.

The EMBA programme, scheduled to commence in April 2014, provides students the opportunity to immerse themselves into an intensive study environment that will enable them to broaden their management perspectives and build upon existing skills, all in an international study environment.  The program will be taught jointly by faculty at MUL and will bring aboard faculty from MIT, Cambridge, Harvard and many other prestigious universities around the world. It is an amalgamation of on-campus weekend classroom sessions and distance learning components, and will take 24 months to complete.

With a concentrated focus on Entrepreneurship, this EMBA programme is designed to provide comprehensive theoretical and practical knowledge in Strategy, Change and Leadership, which will enable students to effectively compete in the global business arena. Furthermore, this in-depth familiarity with the discipline of Entrepreneurship will also help those students who are interested in launching their own business ventures in both existing and innovated fields along an expansive front, such as technology, marketing, social development and the like.

At the end of the programme, its top three students will have the opportunity to join an international business set up by MUL as a shareholder.

Commenting on this programme Dr. Hussain Mohi ud Din Qadri, Deputy Chairman Board of Governors MUL said, “We, here at Minhaj University, are very proud of our new initiative. This EMBA programme is unprecedented in Pakistan not only due to its unique content, and its distinctive style of instruction, but also because of our affiliation with some of the world’s most prestigious universities. We are positive that all future graduates of this programme will significantly contribute to the social and economic development of our country just as we have envisioned.”

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Tuesday, March 04, 2014

Wateen: Spring Promotion 2014

Tuesday, March 04, 2014
Wateen offers amazing speeds of up to 2Mbps at a remarkable discounted rate of Rs. 1,899 for customers in Karachi, Lahore & Islamabad, an extravagant saving of Rs. 1,100 from the normal published rates. Also, they have offered 1.5Mbps for all customers in USF cities at a discounted rate of Rs. 1,499, saving  Rs. 100 from the published rates.

This limited time promotional package will be available for subscription in the month of March 2014 only and subscribers can continue enjoying these amazing speeds at the promotional rates after March for as long as they wish, provided they recharge on or before their bill date.


While they have accommodated customers currently on the 1Mbps Unlimited package with this offer, any customer, irrespective of package plan, can avail this amazing promotion in March 2014. However this would apply to all commercial and USF package plans only.


In order to avail this offer, simply call customer care center on 111-365-111 or visit the nearest franchise.


If a customer has already been migrated to this package all they need to do is recharge their account and leave the rest to Wateen. Alternatively, should you wish to unsubscribe to the package and revert back to your original subscription, simply contact customer care representatives and they shall facilitate the request at no extra cost.



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Monday, March 03, 2014

Mobile Penetration in Pakistan

Monday, March 03, 2014
By Aamir Abbas Khan

The writer is an IT &Technology analyst


A decade ago, high costs and irrelevance meant mobile phones were not that common in Pakistan. But as time passed and technological advancements were made on regular basis, mobile phone manufacturers began producing low cost mobile phones as part of a strategy to grab early market share in a suddenly booming sector. Combined with the growth of communications and transmission technology (fiber and satellite based) mobile phones have since become a necessity. Pakistan’s potential in the telecommunications market was underestimated in the beginning, but recent years have shown that this country can never be neglected. Judging by the increasing number of cellular subscribers, the smart companies got in early and stuck around.

There are several reasons behind the high mobile phone penetration in Pakistan; recently a number of Chinese phone sellers, following in the lead of global brands such as Nokia, Samsung, HTC, etc have entered the market and increased their sales and service networks. This in turn led to increased demand for post-paid and data packages, which boosted numbers tremendously. Now demand is increasing for 3G networks, something that should have happened several years ago, but was delayed several times. Secondly, but more importantly, millions of Parallel Import devices have penetrated the market and found success with their relatively lower prices by successfully evading the tax structure.

 Experts say that there is a 15 to 20% price difference between Parallel Import devices brought in this way and those devices legitimately imported. For customers this sounds like a dream, and who cares if the government doesn’t get its pound of flesh. But the effects for consumers can also be adverse. Devices like these don’t come with warranties, guarantees, and service agreements. Often, sellers will replace parts or scavenge the phone and take out its most expensive parts before putting it back together and selling it again. And there’s nothing that customers can do to avoid this. Replacement parts become more expensive and suddenly a legitimate market becomes tilted by untaxed substitutes, leading manufacturers to cut down their participation, effectively driving them from the market.

There are numerous examples; One of the leading brands recently conducted research that showed an increasing number of complaints arising from purchases of warranty-less or PI phone products. Recently high end devices were also released which received an excellent response from the Pakistani market, but because of the impact of PI products on their brand name, the company has taken a hit. While some leading brands are staying, other manufacturers may not feel the same, if they see their brand equity and image of reliability tainted in this way.

Parallel Import devices affect all mobile phone manufacturers and leads to a negative financial impact for official distributors. The government recently started taking this issue seriously, partly because of growing security threats and the use of cellular devices in terrorism-related activities. The Government should also take further action to protect customers interest and to make sure they buy official products, because the service agreements make up for the extra cost, guaranteeing security and performance.


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Tuesday, February 18, 2014

Wateen Telecom support’s Second Annual Lahore Literary Festival

Tuesday, February 18, 2014
Wateen Telecom, Pakistan’s leading service provider is proud to announce its support for the Second annual Lahore Literary Festival (LLF).

After the great success of LLF 2013, this year the event is being held on the 21st, 22nd and 23rd of February at the Alhamra Arts Center. Like last year, LLF aims to revive the Lahore spirit of art and creativity. The event promises to enrich the cultural experience of the city’s residents by creating an institutional platform for fostering and furthering Lahore’s literary traditions. As part of its continued support for the Lahore Literary Festival and Lahore’s revival as Pakistan’s cultural capital, Wateen Telecom is a silver sponsor and will be providing guests and visitors at the event with continuous high-speed wireless broadband experience.

Commenting on Wateen’s involvement with the Festival, Mr. Naeem Zamindar, CEO Wateen Telecom, said, “The Lahore Literary Festival 2014 promises to be an exciting event, with some truly amazing delegates. We at Wateen wanted to demonstrate our support for this fantastic effort by ensuring that visitors to the Festival are able to live blog or Tweet or post pictures or even videos online, sharing their experiences with friends and loved ones across the country and the world at large.”

In addition to book readings and panel discussions, the Festival will also includes book launches, exhibitions, readings, and panel discussions on Urdu and English literature. There are over 100 local and foreign speakers scheduled to discuss literature, film, food, visual arts, journalism, textiles, education and more at the 3-day event. The event has already confirmed a wide range of prominent and renowned writers and authors from across the globe.

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Wednesday, February 12, 2014

2014 - A Watershed Year for the Telecom Industry

Wednesday, February 12, 2014

The global telecom industry is looking at an eventful 2014 where the trends of recent years are expected to converge and culminate into a perfect storm. This is a Darwinian year that will distinguish between winners and losers, ruthlessly and unequivocally. We believe that the players who will define the next wave of industry growth will require scale and capabilities that are substantially different from those that ensured success during the last growth cycle. Not incrementally different, but substantially different. The year ahead will be characterized by unprecedented levels of consumer choice, ubiquity, and interactivity. To make it in this more dynamic and fluid environment, operators need new skills.

Before looking at the key trends that will define 2014, it is pertinent to take stock of what shaped 2013 from a telco perspective. Impacted by the global economic downturn of 2009 onwards, the industry’s growth naturally slowed and this has continued throughout 2013. As a clear sign of the maturing global telecom, the industry’s growth rate is gradually aligning to overall GDP growth rates. With the exception of Africa, which is still growing at 7%, most other regions have a moderate growth rate of around 3%. America is only at 1% and Europe is actually shrinking in core market value. The competitive scene is also very happening, with mushrooming OTT players and blurring boundaries between competitors and collaborators. Whatsapp is estimated to exchange more than 1 Billion messages every day. As a result, some operators witnessed a 50% Drop in SMS revenues. This cannibalization is also supported by the 10% growth in the adoption of smartphones, which is estimated to cause a loss of $1.2 bn globally in voice and messaging revenues.

Faced with unprecedented competition, telecom operators focused on cutting costs and increasing operational efficiency to protect profitability. As infrastructure is becoming a commodity compared to the differentiation happening at the service level, operators engaged in aggressive network and tower sharing schemes both to optimize their costs and monetize the excess capacity available on their infrastructure. Airtel took it one step further by fully outsourcing their network to TDC, while BT outsourced its IT infrastructure. Finally, some operators like Orange and T-Mobile identified mutual benefits in joint procurement and combined their purchasing power for non-core procurement. The increase in caution has also led to a significant slowdown in mergers and acquisitions, with operators choosing to focus on domestic markets, reversing the expansionary trend of recent years.

However, while telecom operators may have found the recipe to align their cost structures to a lower economy, they have clearly struggled to make breakthrough innovations, and are pretty much the only players in the ICT value chain with no major innovation to take credit for. On the other hand, the other players managed to introduce evolutions and revolutions in terms of products and business models. For example, internet players have evolved beyond the model of unilateral content provider to offer products and services that directly compete with those of telecom operators. VoIP and other communication tools offered by the likes of Skype, Google and Facebook directly cannibalize voice and SMS revenues of telecom operators. Device manufacturers have also had their fair share of innovation, with the introduction of smart devices and disruptive ecosystems built around them. Samsung, Google, and Apple, which are consistently ranked among the most innovative companies globally, not only outperform operators in terms of the percentage of sales they devote to R&D and innovation, they also far outstrip them in the number of patents they have received. Patent ownership in the mobile communications space has become critically important, judging by the increasing number of patent lawsuits, and has been a primary factor in the main acquisitions of recent years. Finally, network, high-tech and IT vendors are also participating in the innovation process. The introduction of new products such as traffic control systems and small cells creates opportunities for innovative business models. Cloud computing and M2M solutions are also at the heart of innovative services provided to enterprises.

Going forward, operators will need to carefully observe three key trends radically changing the dynamics of the market, which will dictate the strategy they need to adopt if they want to survive in this new environment.  
Operators costs increasing faster than subscribers willingness to pay
Costs on operators are expected to increase much faster than their subscribers’ willingness to pay. In Q2 2013, more than 30% of broadband lines in Western Europe have a bandwidth above 30Mbps, and this proportion is expected to grow even further with the maturity of cable and fibre technologies. This demand for high bandwidth goes hand in hand with a higher demand for internet traffic, increasing operators costs required to secure this additional international internet capacity. In addition, operators will continue investing in deployment of fixed and mobile high speed broadband. On the revenue side, compensation for these costs increase will be limited, as subscribers expect will continue to expect a flat subscription fee despite their increased traffic and bandwidth consumption

Smart connected devices will become indispensable


The near future will witness a strong propagation of devices. While the world accounted for 0.5 billion connected devices in 2003, there are currently 2 connected devices for each human being, and this number will further increase to 6 or 7 in the next few years. These devices will be connected (4G, WiFi, NFC, etc), environment aware (GPS, Accelerometer, etc), always on low battery consumption and background sensing, and of course hands-free through voice and gesture control. This proliferation of devices will fuel a new hunger to measure everything through sensors. Notable examples include devices for measuring sports performance such as running or swimming, medical conditions tracking devices such as glycemic rate or hear rate, as well as devices for almost everything such as, Google glass, smart bands, smart meters, e-cups, and flexible displays.
 

Digitization will make its way into retail and commerce

With faster and higher-capacity networks, high-performance connected terminals, high digital adoption among consumers and gigantic data volumes, all necessary ingredients seem to be in place for a strong take-off of Digitization, especially in retail and commerce. Indeed, consumers expect a shopping experience that features high degrees of personalization, convenience, trust and emotional connection. Necessary infrastructure appears to be now in place to deliver that, through personalized offers, anywhere-anytime shopping solutions, trusted and secure transactions and an overall emotional and fun experience that consumers can rate and share with their networks in real-time. Much of this experience is increasingly mobile-based, with mobile internet traffic now reaching close to 30% of total internet traffic, and mobile-based search overtaking desktop-based search. Nike, with its Nike+ FuelStation digitally enabled retail space, was among the first to envision the next level of retail, offering a connected and engaging experience to shoppers and sport enthusiasts. We can expect to see more such initiatives in 2014 and beyond.

These trends will impose radical changes on the ecosystem as we know it today. Customers are likely to find less value in connectivity products, favoring over-the-counter model to the current widely adopted contract model. The core of value will emerge from digitization and digital customer experience, enabled by the proliferation of connected devices. Infrastructure players are likely to continue consolidating to maximize efficiencies, potentially supported by the governments as investment partners. In this new ecosystem, the global telecom market will unwind into three possible scenarios.
 

Internet/OTT Rule

Access to network will become a commodity, driven by the rapid evolution of technology and regulatory pressures. OTT players will further squeeze margins of operators and emerge as the main winners over the long term. These players could even move down the value chain to resell connectivity from operators as a bundle together with their products and services. Telcos will mainly invest in developing best quality hybrid network, to ensure sustainable revenues from connectivity.
 

Unbundled Coopetition

Operators manage to maintain the value of ubiquitous, seamless and reliable access, and resist the strong emergence of OTT players. Differentiating operators will emerge as the best partners of OTT and ICT players, and will invest towards ensuring the best integration platforms with those players while ensuring a good quality network. In this scenario, market value will be distributed in a stable way between connectivity players and OTT players
 

Telco Digital Paradise
 

Operators take advantage of the explosion of connected devices, and create market value by developing access based solution. Operators will also move up the value chain and innovate to create own apps portfolio, and ultimately transform into primary providers of digital life. Operators’ main investments will focus on developing unique digital services and devices. In this scenario, OTT players are confined to the long tail

Overall, in 2014, we expect that the major trends stated above will come into sharper focus, calling for greater clarity into the future roles of every operator. For operators that have not done so already, and there are many, 2014 is therefore the year to make the strategic choices necessary to determine their future direction in the radically changed competitive landscape, deciding which business model works for them and which markets to serve or leave out. This decision should depend both on whether they can effectively leverage the capabilities they already possess and on careful consideration of their ability to build new ones as required by their target markets, either organically or through strategic partnerships.

The writer: David Tusa, partner, and Adel Belcaid, principal, at Booz & Company
 
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PBC to Host Pakistan India Joint Business Forum

The 3rd Meeting of the Pakistan India Joint Business Forum (PIJBF) is being held on the 15th and 16th of February in Lahore, Pakistan. The PIJBF meetings are facilitated by The Pakistan Business Council (PBC) and the Confederation of Indian Industry (CII) which have been appointed as Secretariats by the governments of the two countries. The PIJBF is expected to build on the outcomes of the previous two meetings, held last year in Islamabad and New Delhi respectively. More than 30 delegates from both Pakistan and India will attend the joint Forum meeting which will focus on developing policy recommendations to normalize trade between the two neighbouring nations.

The PIJBF will aim at greater regional economic integration and bilateral trade. Discussions will cover a range of key issues in sectors including agriculture, automotive, banking, textiles, pharmaceuticals, and energy. In addition, the joint Forum will also aim to develop an enabling environment for the SME sector and facilitate exchange and cooperation in the field of technical and vocational education.

The respective delegations will be led by Mr Sunil Kant Munjal, Chairman Hero Motors India, and Mr Syed Yawar Ali, Chairman Nestle Pakistan. Other key members from Pakistan include Mr Bashir Ali Mohammad, Chairman Gul Ahmed, former Federal Commerce Minister Mr Abdul Razak Dawood, Mr Sikander Mustafa Khan, Chairman Millat Tractors, Mr Noman Dar, President HBL, Mr Muhammad Ali Tabba, CEO Lucky Cement, and Mr Shabbir Diwan, Director Gatron Industries.


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Tuesday, January 28, 2014

Nokia in Partnership with Telenor Pakistan Introduces Beautiful Nokia Asha 500, 502 and 503

Tuesday, January 28, 2014


Nokia Pakistan announced that the new Nokia Asha 500, 502 and 503 are available for purchase in Pakistan with 6 months free Telenor Talkshawk Internet. The new phones extend the boundaries of affordable smartphone experience with their innovative Fastlane home screen, attractive new design and a deeper integration with social networks. The new Asha series is a technological marvel coupled with the outstanding manufacturing quality of Nokia and an extended battery life.

Commenting on the new Nokia Asha range, Arif Shafique, country general manager, Nokia Pakistan said: “With the expansion of the Nokia Asha family, we bring three exciting smartphones for our consumers to suit their budget needs. The new Asha series has a stunning new design, a plethora of social networking apps and enhanced imaging quality. This way, millions of consumers across different price points will get access to smartphone technology”.

Irfan Wahab Khan, chief marketing officer, Telenor Pakistan said on the occasion: “This is yet another example of the successful collaboration between Telenor Pakistan and Nokia. Introducing high-quality yet affordable smartphones with a very user-friendly social experience is in line with Telenor Pakistan’s ‘Internet for all’ strategy. We believe in bringing the internet experience to the masses of Pakistan, and Telenor’s free 6 months’ internet offering with these new Asha devices is aimed at encouraging people to utilize the true benefits of internet”.

With the launch of the latest range of Asha smartphones, Nokia introduces the unique ‘dual shot’ design which combines an inner layer of bold, bright coloured shell surrounded by an outer layer of crystal-clear transparency. This distinctive combination enhances the durability of the device and surely makes the smartphone user stand out of the crowd. The high-end design brought to this price point is a clear differentiator, as are the craftsmanship and attention to detail. 

The Asha 500 offers a 2.8-inch screen, a 2-megapixel camera and 2G telephony while the Asha 502 comes with a 3-inch screen, and a 5-megapixel camera with flash. At the top of the current family is the Asha 503, which has a 3-inch screen made from curved Gorilla Glass, a 5-megapixel camera with flash, and 3.5G speeds. The Asha 500 and 503 come in single- and dual-SIM variants, with Nokia’s Easy Swap technology on dual-SIM, allowing users to swap cards without restarting the phone. While all three of these new phones come with the same software and stunning hardware design, the three offer hardware specifications that scale upwards by model number and price.

As social networking is the need of the hour, these new devices allow the user to become more social across various social media. With Fastlane, users can create a personalized shortcut to the phone’s recently accessed apps, features and content, as well as future activity, such as calendar appointments. It’s the fastest way to access an app in its last state, as well as being the social hub of the new Nokia Asha 500, 502 and 503. Deeper integration with social networks now enables live updates, which alert people to likes and comments through notifications on Fastlane so they never miss an important update.

With such exciting features, the new Nokia Asha series offers a smartphone experience like never before, and that too with Telenor Talkshawk 6 months’ free internet.

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